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Being You

How do people like Oprah Winfrey and the Dalai Lama create massive audiences and globally recognizable brands? The key is authenticity – presenting a genuine version of yourself in person, on the stage, and across your entire online presence. But while that’s easy to say, it’s much harder to actually do.

Whether you are the leader of an organization or team, engaged in creative work, searching for a new career, giving an important speech or presentation, wanting to network more effectively, or lobbying for a public position, this book provides you with a complete toolkit to developing a confident personal brand – both face-to-face and online.

Detailed chapters cover:
  • What is a personal brand?  
  • How to define your personal brand.
  • Talent spotting your target market.
  • Digital presence: Your shop window.
  • Presentation skills to build your brand.
  • Networking your personal brand.
  • Styling your Brand.
  • TED Talks: A tool in building your Personal Brand

A special signed copy of the fourth revised version of Speak Easy. Price includes shipping of $4.99.

A special signed copy of the fourth revised version of Speak Easy translated into Indonesian. Price includes a flat rate of shipping of $5.00.

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